In the era of Amazon, Netflix, and Spotify, personalization has become a baseline expectation, rather than a “nice-to-have.” They want to feel like they are talking to someone they know, with 3 out of 4 adults looking for business messaging to replicate personal interactions.Ĩ1% of consumers want brands to understand them better and know when and when not to approach them. With some much noise, how can brands have their moment of quality engagement?Ĭonsumers are looking for personal interactionĨ1% of consumers want brands to understand them better and know when and when not to approach them. Take this stat, for example: the average mobile user sees 30 ads per day on Facebook alone. Yet irrelevant ads continue to spread across platforms, watching an ad before being able to read an article or stream a video has become the norm- further aggravating the ad fatigue. ![]() They've tuned out advertising and email blasts - opting for more personalized experiences and always-on support whenever and wherever they are in the world. Two (plus) years of constant digital bombardment has caused an immense amount of burnout for consumers. ![]() In other words: marketers are experimenting with experimenting with new channels to find out what will have the biggest impact on engagement in 2023-and what will give them the biggest bang for their buck.Ĭonsumers are increasingly selective about the brands they engage with The combined effect of inflation and the rumored recession have caused many companies to reduce their budgets in 2023: 4 out of 10 CMOs said their company plans to spend less on marketing in 2023.Īt the same time, nearly the same number of marketing leaders have added social channels to sell their products and services-and 65% have increased the number of channels they rely on.
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